> For the complete documentation index, see [llms.txt](https://playbook.nativemsg.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://playbook.nativemsg.com/get-started/get-started/pre-flight-checklist.md).

# Pre-Flight Checklist

**Goal:** Confirm everything is ready before we submit your brand for approval.\
**Estimated Time:** 10 minutes

***

### What This Covers

* Brand and business readiness
* Message and link requirements
* Opt-in / opt-out and privacy checks
* Submission review tips

***

### 🧭 Why It Matters

Before your campaign can go live, carriers require that all brand, message, and consent details are correct and consistent.

> 💡 *Treat this as your “pre-launch audit.” Complete everything here before submitting your campaign registration.*

***

### ✅ Brand & Business Information

* [ ] Use a **branded business email** (no Gmail, Yahoo, or Outlook).
* [ ] Provide your **tax ID** for brand verification.
* [ ] Confirm **legal business name** matches your tax ID and public brand identity.
* [ ] Verify **business address** matches your website and registration forms.
* [ ] Ensure your **website URL** is live and reflects your brand name and services.

> ⚠️ *If any of these don’t match exactly, your submission may be rejected.*

***

### 💬 Messaging & Content

* [ ] Include **at least two realistic sample messages** with brand name.
* [ ] Confirm your **campaign description** matches your use case (e.g., marketing, alerts, support).
* [ ] Verify **no prohibited (SHAFT)** content — Sex, Hate, Alcohol, Firearms, or Tobacco.

> 💡 *The more complete and realistic your samples are, the faster they get approved.*

***

### 🔗 Links & Privacy

* [ ] Ensure your **Privacy Policy** and **Terms of Service** are live on your website with your verified domain.
* [ ] Avoid **link shorteners** (Bit.ly, TinyURL). Use full URLs from your site.
* [ ] Confirm all **links open properly**.

> 💬 F*ull transparency is required — every link and form must be live, clear, and verifiable.*

***

### 🚀 Final Review Before Submission

* [ ] All brand and business info is consistent across platforms.
* [ ] Privacy and Terms links are active and accurate.
* [ ] Campaign registration form is complete (no placeholders).

Your account will then be reviewed by your CSM.

> ✅ *When all boxes are checked, your campaign is ready for submission. Please use the secured form your Customer Success Manager sent via email.*


---

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