# Avoid Common Rejections

**Goal:** Help your team prevent rejections by catching the most common mistakes before submission.\
**Estimated Time:** 5 minutes

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### What This Covers

* The most frequent rejection reasons
* How to fix them quickly
* Best practices to stay approved long-term

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### 🚫 Why Campaigns Get Rejected

Mobile operators are strict about approval criteria — even small inconsistencies can cause delays or denials.\
Below are the most common issues and exactly how to fix them.

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### ⚠️ Common Rejection Reasons & Fixes

| Rejection Reason                       | Why It Happens                                                       | How to Fix It                                                |
| -------------------------------------- | -------------------------------------------------------------------- | ------------------------------------------------------------ |
| **Incomplete Brand Info**              | Missing or mismatched business name, address, or EIN/tax ID          | Ensure all fields match your official documents and website  |
| **Unverified Domain or Generic Email** | Carriers flag free email domains (Gmail, Yahoo)                      | Use your verified business domain (e.g., `@yourcompany.com`) |
| **No Proof of Consent**                | Missing or unclear opt-in disclosure                                 | Provide an example of clear opt-in where users sign up       |
| **Broken or Shortened Links**          | Bit.ly or broken URLs                                                | Replace with full links from your verified domain            |
| **Vague Campaign Description**         | Description doesn’t explain what you’re sending                      | Clearly state the message purpose and audience               |
| **Missing STOP/HELP Commands**         | Auto-responses not tested or incomplete                              | Test STOP/HELP flow before submission                        |
| **Prohibited Content**                 | Content violates SHAFT rules (Sex, Hate, Alcohol, Firearms, Tobacco) | Remove all restricted references or reframe language         |
| **Mismatched Brand vs. Website**       | Business name and domain don’t align                                 | Ensure your legal name and website branding match exactly    |

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### 🧠 Pro Tips for Fast Approval

> 💡 *Follow these guidelines to make your review smoother and faster.*

* Keep **brand details consistent** everywhere (registration form, website, and privacy policy).
* Always include your **brand name** in sample messages.
* Add a **realistic campaign description** — one sentence that clearly defines purpose.
* Make sure **Privacy Policy** and **Terms links** load quickly and match your domain.
* Test **STOP/HELP** responses before submitting your form.
* Double-check that your **opt-in examples** include “message & data rates may apply.”
* Avoid **reusing content** from unrelated campaigns.

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