Avoid Common Rejections
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Goal: Help your team prevent rejections by catching the most common mistakes before submission. Estimated Time: 5 minutes
The most frequent rejection reasons
How to fix them quickly
Best practices to stay approved long-term
Mobile operators are strict about approval criteria — even small inconsistencies can cause delays or denials. Below are the most common issues and exactly how to fix them.
Incomplete Brand Info
Missing or mismatched business name, address, or EIN/tax ID
Ensure all fields match your official documents and website
Unverified Domain or Generic Email
Carriers flag free email domains (Gmail, Yahoo)
Use your verified business domain (e.g., @yourcompany.com)
No Proof of Consent
Missing or unclear opt-in disclosure
Provide an example of clear opt-in where users sign up
Broken or Shortened Links
Bit.ly or broken URLs
Replace with full links from your verified domain
Vague Campaign Description
Description doesn’t explain what you’re sending
Clearly state the message purpose and audience
Missing STOP/HELP Commands
Auto-responses not tested or incomplete
Test STOP/HELP flow before submission
Prohibited Content
Content violates SHAFT rules (Sex, Hate, Alcohol, Firearms, Tobacco)
Remove all restricted references or reframe language
Mismatched Brand vs. Website
Business name and domain don’t align
Ensure your legal name and website branding match exactly
💡 Follow these guidelines to make your review smoother and faster.
Keep brand details consistent everywhere (registration form, website, and privacy policy).
Always include your brand name in sample messages.
Add a realistic campaign description — one sentence that clearly defines purpose.
Make sure Privacy Policy and Terms links load quickly and match your domain.
Test STOP/HELP responses before submitting your form.
Double-check that your opt-in examples include “message & data rates may apply.”
Avoid reusing content from unrelated campaigns.
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