Compliance

Overview

Goal: Ensure your brand and campaigns meet carrier and messaging compliance requirements so your messages send smoothly and without interruption. Estimated Time: 10–15 minutes

---

What This Covers

• Why compliance matters
• Brand registration (10DLC overview)
• Campaign registration process
• Message content requirements
• How to avoid rejections

---

⚖️ Why Compliance Matters

All mobile operators require registration. This verifies who you are and what you’re sending — helping protect customers from spam and keeping your campaigns trusted and deliverable.

💡 Compliance = protection. It ensures your brand’s messages are verified, approved, and reliably delivered.

---

🏢 Step 1: Brand Registration

Goal: Verify your business identity with mobile operators.

What You’ll Need

• Legal business name and DBA (if applicable)
• Employer Identification Number (EIN or tax ID)
• Full business address and phone number
• Live website (matching your business name and domain)
• Privacy Policy and Terms of Service
• An example of how customers will opt-in to your messaging (e.g. QR code, script, text xxxx)

How It Works

1. Your Customer Success Manager will share a secure form to collect your brand details.
2. nativeMsg submits your brand for registration
3. Once approved, your brand receives a brand ID — this is required for all message campaigns.

💬 We’ll notify you when your brand is verified.

---

🧾 Step 2: Message Content Requirements

Carriers require certain message elements to ensure transparency and compliance. These are examples. Removing any of these defaults will result in your messaging capabilities being turned off by mobile operators.

Requirement	Description	Example
Brand Identification	Clearly identify your company name	“Thanks for signing up with nativeMsg!”
Opt-In Language	Make sure recipients explicitly agree to receive messages	“Reply YES to receive updates.”
Opt-Out Option	Must include a way to stop messages	“Reply STOP to opt out.”
HELP Command	Must include an info response	“Reply HELP for assistance.”
Link Transparency	Avoid public shorteners (bit.ly, tinyurl)	Use your verified domain link instead
Privacy Policy	Include working URL	www.yourcompany.com/privacy
Terms of Service	Include working URL	www.yourcompany.com/tos

✅ We’ll help you review and approve these before launch.

---

🧠 Common Reasons for Rejection

Issue	Why It Happens	How to Fix
Missing brand details	Business info incomplete	Double-check EIN/tax ID and address
Mismatched URLs	Domain doesn’t match brand name	Use company domain (not generic)
No STOP/HELP response	Message flow incomplete	Contact [e-mail]
Shortened links	Public redirectors discouraged	Use full URL

---

🧩 Step 3: Ongoing Compliance Tips

🔄 Compliance isn’t one-and-done — here’s how to stay in good standing.

• Always get explicit opt-in from users before sending messages
• Include your brand name in every outbound message
• Update campaign details if your use case changes
• Keep Privacy Policy and Terms links live and accurate

---

✅ Checklist

• Message templates reviewed (STOP/HELP included)
• Privacy and Terms links verified
• Opt-in flow tested

---

💡 We’re here to make compliance simple and successful — so you can launch fast and stay approved.