Sending Your First Blast
Goal: Send your first one-to-many message (Blast) using nativeMsg. Blasts let you reach multiple subscribers at once — for announcements, promotions, or important updates. Estimated Time: 10–15 minutes
💡 What Is a Blast?
A Blast is a broadcast message you send to a group of users who are subscribed to a channel in nativeMsg. It’s similar to sending an email campaign — but across SMS, RCS, Web Chat, or Facebook Messenger.
You can send immediately or schedule delivery for later.
Each Blast can include:
Text, images, audio, or video
Action buttons (URL, Postback, Phone, Location, Calendar)
Quick Replies (to collect info or guide next steps)
Fallback messaging for non-RCS devices
🧭 Overview of the Blast Workflow
Create a new Blast
Choose Bot, Channel(s), and Tags (audience)
Create the message (text, media, buttons, quick replies)
(Optional) Add a Carousel
(Optional) Add Fallback Message (for RCS users without rich media support)
Send immediately or schedule for later
🧱 Step 1: Create a New Blast
Go to Blasts → Create New Blast.
Enter a Title — for your internal reference.
In Choose Bot, select the bot you want to use.
This determines which channels are available.
In Choose Channels, select one or more destinations (SMS/RCS, Web Chat, Facebook, etc.).
In Choose Tags, select the audience segment(s) you want to reach.
✅ Pro Tip: Tags let you target exactly who should receive the message — such as “Leads,” “VIPs,” or “New Signups.”
💬 Step 2: Create the Message
The message is what your users see. You can add text, media, buttons, and quick replies to make it interactive.
In the Media panel, click Media file.
Upload an image, audio, or video file from your system, or paste a link.
In Blast Message, write the message text you want to send.
🖼️ Optional: Add a Carousel
For a more visual layout:
Click the Carousel tab in the message builder.
Add a Title and Subtitle.
Upload media (images or videos).
Add Buttons or Default Actions (URLs or quick replies).
Click + Add to include more cards.
💡 Each card acts like a mini-message — perfect for showcasing products or multiple options.
🔘 Step 3: Add Buttons
Buttons let users take instant action. You can add one or more of these to each message or carousel card:
URL
Opens a webpage or link
Postback
Triggers a bot interaction or event
Phone
Starts a phone call
View Location
Shows a map or coordinates
Calendar
Opens an event invite with date/time
🧩 Always name your button before closing the panel to save it.
💬 Step 4: Add Quick Replies
Quick Replies give users fast, one-tap responses. You can add up to 20 quick replies per Blast.
Below the message panel, click Quick Reply.
Add a Reply Title (the button text).
Choose a Quick Reply Type:
Postback — triggers a bot action or saves data
Location — requests user location
View Location — displays an address or map
Calendar — adds an event to the user’s calendar
✅ When tapped, the user’s response is automatically posted to their conversation thread.
📱 Step 5: Add a Fallback Message (for RCS)
If you’re sending via RCS (Rich Communication Services), some users may not have RCS-enabled devices. Use Fallback Messaging to ensure everyone still receives the content.
Click Attach File to upload an image, audio, or video.
This will send via MMS.
In Fallback Message, type your backup text.
This sends via SMS.
💬 Fallback is optional but highly recommended — it guarantees full reach.
⏱️ Step 6: Send or Schedule
Click Send Blast to send immediately, or
Click Schedule to deliver later.
Status Indicators
Draft
Blast created but not sent yet
Scheduled
Blast set for future date/time
Sent
Blast successfully delivered
You can view all upcoming or completed blasts in Dashboard → Scheduled Messages.
📊 Step 7: Monitor Performance
After your blast is live, review engagement in the Dashboard:
Total Messages Sent / Received
Channel Activity
Top Bots and Popular Campaigns
📈 Click into any metric to see where changes are happening.
⚙️ Smart Tips for Better Blasts
Segment with Tags
Improves relevance and reduces opt-outs.
Limit Copy Length
SMS truncates long text; keep it under 160 characters when possible.
Use Branded Links
Builds trust and reduces carrier filtering.
Preview Before Sending
Check formatting across channels.
Include STOP/HELP
Required by carriers for recurring programs.
Schedule for Best Time
Match your audience’s local business hours.
🧩 Mini Compliance Checklist (Before Send)
✅ You Did It!
You just sent your first blast! You can now:
Duplicate successful blasts for future campaigns
Schedule recurring messages
Track engagement in your Dashboard
💬 Pro Tip: Use results to refine audience Tags and bot interactions for even better performance.
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